Pay-per-call offers higher ROI potential because calls can increase conversion rates and give us new places - online and offline - where ads can show up. 
LinkShare, a leading performance marketing network provider, today announced a new and innovative technology that enables advertisers to extend their reach to a larger base of publishers - while enabling publishers to earn more commissions per transaction. The new pay-per-call platform tracks completed calls that publishers drive to advertisers' call centers, thus opening affiliate marketing up to offline activity.
